Monochrome portrait / Low key lighting
Shallow focus / Monochrome portrait
Deep focus / Outside during daytime
High key lighting
Backlit mid shot
Outside at night
.JPEG)
Group shot
Wednesday 28 September 2022
Experimenting with Available Equipment
Outside at night
Group shot
Tuesday 13 September 2022
Experimenting with Available Equipment - Found Images
Found Images
A monochrome portrait.
A medium close up that uses shallow focus (also known as shallow depth of field).
An image that uses low key lighting.
A monochrome portrait.
![500+ Black And White Portrait Pictures [HD] | Download Free Images on Unsplash](https://images.unsplash.com/photo-1598897516650-e4dc73d8e417?ixlib=rb-1.2.1&ixid=MnwxMjA3fDB8MHxzZWFyY2h8MXx8YmxhY2slMjBhbmQlMjB3aGl0ZSUyMHBvcnRyYWl0fGVufDB8fDB8fA%3D%3D&w=1000&q=80)
A monochrome portrait.
An image that uses high key lighting.
A medium long shot that uses deep focus.
An image shot outside during the daytime.
A group shot.
An image that uses low key lighting.
A monochrome portrait.
An image that uses low key lighting.
A monochrome portrait.
An image that uses low key lighting.
A monochrome portrait.
An image that uses high key lighting.
An image that uses high key lighting.
An image shot outside at night.
An image shot outside at night.
A mid shot using back-lighting.
An image shot outside during the daytime.
A mid shot using back-lighting.
A mid shot using back-lighting.
04 C AND C WEBSITE
<iframe src="https://www.slideshare.net/slideshow/embed_code/key/MPWJvFk1ubRyhj?hostedIn=slideshare&page=upload" width="476" height="400" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
02 STATEMENT OF INTENT
How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)
Product 1 - Music video
My brief is to produce a music video to a narrative song, aimed towards a primarily 16–25-year-old middle and upmarket media literate audience. My video will follow a filmic structure that somewhat resembles the lyrics within my chosen song, 'I miss you, I'm sorry' by Gracie Abrams, with a storyline of multiple different couples who have recently broken up but end up being in the same place at the same time, narrowly missing each other. This rom-com type situation will be done to appeal to this target audience, and specifically females within that group. Costume and make-up will be simple, casual outfits in order to allow the audience to potentially relate to one of the situations and see themselves within it. This will also be done through the locations that each scene takes place at, with all of them being everyday places familiar to the audience. Additionally, the use of still camera shots varying from long shots to close ups will help to portray the resemblance of a movie. The intention of my music video is to allow my artist to create her own visual interpretation of her song as well as to connect with her audience through shared experiences and I am taking inspiration from 'ceilings' by Lizzy McAlpine in particular, which features a similar narrative, film-like structure.
Product 2 - Website
My website will display similar codes and conventions to those of artists that would fall under the indie-pop genre with my artist. It will consist of lots of images of the artist ranging from album covers to concert photos to behind the scenes photos, allowing for a deeper connection between her and fans. There will be different sections for merch and tour dates for audiences to purchase as well as an 'about me' section to help reach new audiences and expand my artist's fanbase. A neutral colour scheme will be used as well as a minimalistic layout, which is preferred by most 16-25 year olds. My website will be easy to navigate and contain certain features such as a section for fans to send in their own photos from the concerts as this audience participation and interactivity creates a more personal feel.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
My website will feature the music video as one of the first things you see when you open the page as well as a blooper reel on the 'Media' section of the site. My music video also contains an end card with a website link, social media handles and a QR code to access the website. These will both encourage engagement from the audience and boost the artist's online presence.
01 COURSEWORK BRIEF
Brief 4: Music Video and online
Requirements of the brief
You work for an independent media production company. You have been given the task of producing
a three-minute music video for a narrative song* by a fictional band/artist signed to Beggars
Group, and two pages for the working website for the band/artist.
You may use an existing song for your music video (this does not need to be copyright free).
The music video must feature a narrative appropriate to a music video (e.g. a performance montage,
a narrative illustrating or commenting on the song, or a mix of performance montage and other
narrative elements).
The web pages must promote the band/artist to its target audience and enable fans to interact with
them.
Summary of brief requirements:
• Statement of Intent (approx. 500 words).
• Music Video: One, three minute music video.
• Distribution channel: Content must be age-appropriate for young adults from the age of 16.
• Number of web pages: One homepage and one linked page.
• Cross-media production target audience: A primarily 16–25-year-old middle and
upmarket media literate audience.
There must be a clear sense of branding across the two elements of the cross-media production.
Production detail that must be included
The production of the music video must include (as a minimum):
• Range of camera shots, including shot distances, angles and movement as appropriate to a
music video.
• Editing of footage appropriate to a music video.
• At least two different uses of mise-en-scène.
• At least two characters representing at least two different social groups (e.g. as defined by
age, gender, race and ethnicity, sexuality).
• Graphics/titles to include the name of the track and the name of the band/artist.
The production of the web pages must include (as a minimum):
• Original audio or audio-visual content which may include material from the music video but
must include at least one element produced specifically for the website.
• A minimum of two original images (with at least one different original image on each of the
two pages). These images must be different from those produced for the music video.
• Appropriate conventions of website design, including an original title and logo for the band/
artist’s webpage and a menu bar.
• Text introducing the band/artist.
• Working links from the home page to the other page.
• A range of appropriate media language techniques (typography, images, fonts, backgrounds,
logos etc.) as appropriate to the purpose of the website.
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